FOR IMMEDIATE RELEASE
JULY %, 2007

CONTACT:
IRA DAVID STERNBERG 702-732-5683

“LUNCHTIME WITH IRA” SHOW MOVES FROM THURSDAYS TO SATURDAYS ON KDWN BEGINNING JULY 7

SUMMER ENCORE SHOWS FEATURED IN NEW NIGHT SLOT

LAS VEGAS—“Lunchtime With Ira, Live from the Las Vegas Hilton,” a weekly Television/Radio/Internet show that began broadcasting at noon from the classic property’s Shimmer Cabaret in 2005 on KDWN AM 720 in Las Vegas, is moving its flagship radio broadcast from Thursdays at 9 p.m. to Saturdays at 9 p.m.

The new schedule will kick off summer encore shows of “Lunchtime,” featuring host Ira David Sternberg talking with the celebrities, entertainers, writers and personalities who make Las Vegas the most exciting city in the world.

“The strategic move to Saturday night works well for the show,” said Sternberg. “We continue to make use of KDWN’s expanded reach at night, and we now have the ability to reach listeners driving to Las Vegas in real time who are making deicisons on what to do when they arrive.” The station’s 50,000 watt expanded directional signal covers Nevada, New Mexico, Arizona, California, Oregon, Washington, Idaho, Utah, Wyoming, Montana, British Columbia, and Mexico.

Summer encore shows also will air nationally on Mondays at noon on Cable Radio Network (CRN) based in Los Angeles and KFNX 1100 News-Talk Radio in Phoenix, as well as archived at http://www.lvhilton.com.

The television version of “Lunchtime With Ira,” which also airs on the Watchit Television Network channels on hotel in-room television, and on www.watchitvegas.com, will feature original programming as part of its “Vegas Summer Tour.” Details on the television show will be announced shortly.